Something Happened to Baby Registries.


In a short amount time, the baby registry industry has changed dramatically. Today, large retailers flood us with endless product options, shouting, “BUY MORE STUFF!”


But amidst the noise, many parents are craving less.


Talk to any seasoned parent, and you’ll hear it: tales of registry regrets—gadgets that went unused, gifts they wish had been practical support instead, and frustration over how complicated shopping their registry became.


They’d love a registry re-do.


Enter Poppylist.


The most flexible baby registry for parents who want the right stuff, not more stuff.


Poppylist is a baby registry platform similar to Babylist, but simpler and without the complexity for you or your gift-givers. Here’s what sets us apart:


  • • Add items from any store
  • • Control when and where gifts arrive
  • • Exchange gifts for gift cards or a cash deposit (because priorities change)
  • • Enable group gifting for big-ticket items
  • • Add funds for what really matters (like preserving your sanity)
  • • Make shopping easy for your gift-givers—they never leave your registry to complete a purchase

All in one baby registry. Just one.


My journey into parenthood began with a poppy seed—and six years later, my daughter continues to inspire Poppylist. I can’t promise parenthood will be perfect, but I can promise this: with Poppylist, registry regrets will be a thing of the past.


Ready to prepare better for parenthood?


Start your Poppylist baby registry today


Warmly, Sarah Hollingsworth
Founder, Poppylist
[email protected]

Meet the Founders
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Sarah Hollingsworth

Founder & CEO

When Sarah isn’t chasing her daughters around the house, she’s hiking with her family, sipping iced espresso at her favorite coffee shop, or dreaming up the next big step for Poppylist.

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Tamiz Ahmed

Co-Founder & CTO

When Tamiz isn't assuming the role of girl dad, doting husband, or playing basketball, he's making sure that the product is working perfectly.

Products We love

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Skincare: California Baby

Sarah is a California girl at heart (and who doesn't love organic calendula).

Sarahs picks
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High chair: IKEA

Affordable price and her husband wanted something easy to clean.

Sarahs picks
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Formula brand: Bobbie

High quality organic ingredients and my baby loves it.

Sarahs picks
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Bottles: Philips Avent

It’s the only bottle his daughter would take.

Tamiz’s picks
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Baby Monitor: Nanit

Who doesn't love looking at their baby sleeping.

Tamiz’s picks
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Skincare: Honest Company

His wife said so and it doesn't irritate his daughter's skin.

Tamiz’s picks
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