This February, we're spending black history month dedicating 28 days to celebrating and highlighting 28 Black-owned, parent, and female-founded businesses in the baby and maternity industry. ​

And while mom entrepreneurs continue to innovate and parents create products for a more inclusive world, they continue to be disadvantaged among their peers. For example, Crunchbase released numbers showing that Black founders raised $187 million in Q3 2022, a staggering decline from the nearly $1.1 billion they received in Q3 2021 and a sizable drop from the $594 million the cohort raised in Q2.

While these numbers can feel depleting for many, we can still do much to support our brothers and sisters. And one of those includes carefully choosing where we spend our money.

If you're looking for baby clothes, skincare, or toys for your little one, check out these 28 Black-owned businesses to support right now (and always).

Health, Wellness and Community

‍LOOM‍

Co-founded by doula, educator, and author Erica Chidi, LOOM is a well-being platform that empowers women through comprehensive sexual and reproductive health education. They offer on-demand virtual classes and support groups covering topics such as fertility, pregnancy, and parenting.

Meet Mae

Meet Mae is a pregnancy and postpartum support platform tailored to the needs of Black women. It provides weekly health tracking, personalized lifestyle and care tips, and access to culturally competent experts, including doulas and maternal health professionals.

Villie

Founded by Kim Jolasun, a mother of two from Atlanta, Georgia, Villie aims to support moms throughout their parenting journey. The platform offers innovative tools to help parents share milestones, request needed items, and build a supportive community, ensuring mothers receive the assistance they need while fostering connections.

Cater to Mom

Marsha, the Founder and CEO of Cater to Mom, believes every mother requires ongoing information, mental, emotional, and spiritual support, proper rest and nourishment, and compassionate companionship. To address these needs, Cater to Mom offers the first postpartum care subscription box, providing resources and products to support mothers during the postpartum period and beyond.

Black Doula Project

The Black Doula Project is a non-profit organization dedicated to improving birthing outcomes for Black families. They assist pregnant Black residents of Washington, D.C., and Baltimore by providing grants to cover doula fees, ensuring access to continuous, culturally specific maternal support throughout pregnancy and postpartum.

Learning & Play

Brown Toy Box

Founded by Terri-Nichelle Bradley, Brown Toy Box aims to make STEAM (Science, Technology, Engineering, Arts, and Mathematics) education accessible to Black children. They develop toys, games, and activities that celebrate Black culture, encouraging all children to learn through purposeful play.

Harperiman Dolls

This mother-daughter duo, Cynthia Watkins and Kathryn Burnett, creates handmade linen dolls to promote positive self-image in children. Their mission is to provide dolls that children can identify with, reinforcing their beauty and uniqueness. Bonus: You can have a custom doll made to look just like your little one!

Pretty Please Teethers

Founded by Kelli, Pretty Please Teethers offers safe, stylish, and natural handmade items for babies. The brand focuses on modern and minimalist designs that are both functional and aesthetically pleasing, providing products like silicone teethers and pacifier clips.

Puzzle Huddle

Matthew Goins, inspired by the lack of diverse images in commercially produced puzzles, founded Puzzle Huddle. The company creates puzzles featuring diverse characters and themes, allowing children to see themselves represented and engage in imaginative play in a personal way.

Healthy Roots Dolls

Healthy Roots Dolls is a toy company that creates dolls and storybooks to empower young girls and represent the beauty of diversity. Recognizing that 65% of the world’s population has curly or wavy hair, they aim to help girls love their curls through hair play with their dolls.

Brave & Kind Bookshop

Located in Decatur, Georgia, Brave + Kind Bookshop offers a thoughtfully curated collection of diverse and inclusive books for children. Their selection includes artful stories that reflect the world we live in, aiming to raise and inspire thoughtful, kind humans.

Feeding Support

Griö

Founded by two mothers, Griö designs baby bottles that promote early developmental milestones. Their feeding systems integrate sensory experiences—sight, smell, touch, and hearing—to engage infants during feeding, aiming to reduce fussiness and support cognitive development. Griö collaborates with parents, medical professionals, and developmental specialists to tailor their products to the evolving needs of babies and families.

MilkyMama

Established in 2015 by Krystal Nicole Duhaney—a Registered Nurse, International Board Certified Lactation Consultant, and breastfeeding mother of two—Milky Mama offers a range of products designed to support lactation. Their offerings include lactation cookies, brownies, drink mixes, smoothies, and herbal supplements, all crafted to help mothers increase their milk supply naturally. Milky Mama emphasizes creating delicious, fenugreek-free options and fosters a supportive community for breastfeeding mothers.

Clothing & Accessories

Ade & Ayo

Founded by mom Temidayo, Ade + Ayo offers a collection of beautifully crafted items that make the African aesthetic practical for little ones while keeping things modern and affordable for parents. The name combines the Yoruba words for "crown" and "joy," reflecting the pride and happiness children bring to their parents' lives.

Miles & Milan

Shennel Fuller, the Founder & CEO of Miles & Milan, developed a brand that provides key basics and fashion items that are playful, effortless, and current. Miles & Milan is a brand that grows with your child, aiming to remove the fuss in dressing to help you enjoy those precious moments a little more.

Kido Chicago

Owned by fourth-generation entrepreneur Keewa and her husband Doug, Kido is a diverse kids' boutique and online store in Chicago's South Loop. They sell sustainable toys, inclusive books, unique clothing, and more. Keewa curates the shop and drives the vision, while Doug designs prints for the shirts, making them a dynamic team.

Skin, Body and Hygiene Care

Oui The People

Founded by Karen Young, Oui the People began with a stainless steel safety razor designed to address issues like ingrown hairs and razor burn. The brand's mission, termed "The reConstitution of Beauty," is to promote self-acceptance and create thoughtfully designed products that help individuals feel great in their own skin. Their product line has expanded to include body care items such as the Featherweight Hydrating Body Gloss Oil with Squalane and the Cheat Sheet Resurfacing Body Exfoliant Serum with AHA + BHA.

Femly

Arion Long founded Femly after experiencing challenges in finding comfortable and leak-free menstrual products. The company aims to provide high-quality menstrual care products and education, working to end period poverty. To date, Femly has impacted over 25,000 individuals and has stocked restrooms nationwide with free period care products.

Alaffia

Established in 2003, Alaffia is a social enterprise dedicated to redefining the natural products industry through values of beauty, equality, and empowerment. They offer fair-trade, safe, and effective hair, face, and body care products. The name "Alaffia," pronounced ah-la-fee-uh, is a common greeting originating from central Togo, Benin, and Nigeria, meaning a state of peace, health, and well-being.

Private Packs

Founded by Suzanna, Private Packs offers discreet, wearable hot and cold packs designed to soothe private-part pain. Suzanna is passionate about creating practical solutions that address sexual pain and aims to normalize conversations around genital discomfort, striving to make everyone's healing experience as comfortable as possible.

Black Girl Sunscreen

In 2016, Shontay Lundy created Black Girl Sunscreen, a 30 SPF lotion formulated specifically for women of color. Made with melanated skin in mind, the sunscreen dries completely clear, avoiding the white cast commonly associated with other sunscreens. The brand also offers BGS for Kids, an everyday SPF 50 moisturizing sunscreen lotion suitable for children's faces and bodies.

Matrescense Skincare

Raquel Nowak, a mother of two, founded Matrescence Skincare—a line of non-toxic, botanical skincare products designed for all stages of motherhood. The brand focuses on providing safe and effective skincare solutions to support mothers during and after pregnancy.

The Honey Pot

Founded by Bea Dixon, The Honey Pot offers a range of plant-based feminine care products with straightforward ingredient lists. The company is committed to providing natural and effective solutions for feminine hygiene, ensuring transparency and safety for its users.

Diapering & Bum Care

Tinky Poo

Founded by Nadiyah Spencer, TinkyPoo is a Black and woman-owned diaper brand that uses bold prints and inclusive art showcasing Black, Brown, Asian American, and Pacific Islander babies. Their mission is to teach that diversity and inclusion should be the standard from a very young age. TinkyPoo's diapers are made from 100% organic cotton, featuring a double-leakage barrier and an antibacterial layer, providing up to 12 hours of protection. In early 2024, TinkyPoo announced its first retail partnership with the newly reinvented buybuy Baby, expanding its availability both online and in select East Coast stores.

PROUDLY

Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is a baby care brand that celebrates the beauty of melanated skin. Their product line includes bum care items formulated without parabens, PEGs, phthalates, sulfates, or synthetic ingredients, focusing on nourishing and gentle formulas suitable for babies with diverse skin tones. PROUDLY's offerings are designed to address common skin concerns in children of color, providing moisturizing and soothing benefits.

These companies exemplify the innovation and dedication of Black-founded businesses in the parenting and baby industry, offering essential products that promote inclusivity and cater to the unique needs of diverse families.

Happy shopping, y'all!